One of the reasons we chose Denmark...

I should qualify this by saying why *I* in this instance and not *us*. I work in advertising and came across this ad for the Danish Road Safety Council.

I should preface all this by saying it's not exactly a fun ad. It's about speeding and the possible repercussions. However, it's not all doom and gloom as you might think, it has a sort of happy ending of what could have been. You'll see.

Anyway, I liked the subtlety of it, the music, the girl's voice and the acting. They got the point across without being too macabre. (I'm a bit sick of frightening advertising).

I still don't know which agency made it but it got me thinking about Denmark..